Custom website and on-shelf solution

What is better for your business: launching a custom website or an on-shelf solution?

A website today is a prerequisite for the success of your business. Many clients prefer to find solutions to their needs online rather than personal visits to each company. Besides, the site significantly helps expand the pool of customers because it allows you to reach a much larger potential audience. But even when trying to create their website, many clients face a difficult decision: what is better, to create a custom site or give preferences to a website built on one of the constructors? Let’s figure it out together.

Advantages and disadvantages of Custom Website Development

Custom website development is good because it customises a site for your goals and objectives. As a result, you get a product that is fully tailored to the specifics of your business, that meets the most demanding requirements, and that can be easily integrated with other software products that you use in your industry.

Custom website development is suitable for the following cases:

  • When your business occupies a specific niche that requires an individual approach.
  • When you plan to scale your business and look for a universal solution for these purposes.
  • If you want to get a high-quality product that will fully meet your needs and does not require additional integration.

The only drawback of custom website development is that this option requires significant financial investments and development time.

Advantages and disadvantages of on-shelf solutions

Due to the fact websites are so popular these days, there is a faster way to develop them. We are talking about website builders, using which you can create almost any website quickly and inexpensively. Such a solution has its advantages, for example, the speed of development and release of the finished site into work. In particular, it is perfect for the following tasks:
  • Development of landing pages for individual products.
  • Development of a business card site, personal page, or blog.
  • Opening a small eCommerce site for the sale of goods and services.

As for the disadvantages, the main ones are as follows:

  • Unified design options don’t give room for creative development.
  • A large marketplace or enterprise site cannot be created on a simple constructor.
  • If you want to integrate the project assembled on the website builder with other software products, you will need skill and an additional budget.


Which option is right for your business? You can get the answer to this question from the professionals from Mediana. Sign up for a consultation, and we will help you make the right choice, and then we will develop the best website for your goals.